Privacy Policy

01 Who We Are

Magical Illusions is a digital marketing agency operating at magicalillusions.shop. We provide services including performance advertising, WhatsApp Business marketing, SEO, social media management, and brand strategy.

This Privacy Policy explains how we collect, use, store, and protect information when you interact with our website, services, or communicate with us via WhatsApp Business.

02 Information We Collect

• Identity & Contact Data: Name, email address, phone number, and business name provided via forms, enquiries, or WhatsApp messages.
• Communication Data: Messages and conversations exchanged through our contact form, email, or WhatsApp Business.
• Technical Data: IP address, browser type, OS, referring URLs, and pages visited — collected automatically when you visit our site.
• Marketing Preferences: Your opt-in or opt-out status for WhatsApp, email, or other marketing channels.
• Client Business Data: Information about your business and marketing goals shared when you engage our services.

03 WhatsApp Business – Data Usage

We use the WhatsApp Business API to communicate with clients and prospects, in compliance with WhatsApp's Business Policy and Commerce Policy.

3.1 How We Use WhatsApp

• Responding to enquiries and support requests you initiate.
• Sending marketing messages only after explicit opt-in consent.
• Delivering transactional messages such as confirmations and reminders.
• Automated message sequences you have subscribed to.

3.2 Opt-In Consent

You must explicitly opt in before receiving WhatsApp marketing messages by:

• Submitting a web form that clearly states WhatsApp communications will follow.
• Messaging us directly and confirming consent in an opt-in flow.
• A written agreement confirmed through another channel.

Opt-in records are maintained with timestamps. Your number is only added to our system after verifiable consent.

3.3 Opt-Out (Unsubscribe)

Opt out at any time by:

• Replying "STOP" to any WhatsApp message from us.
• Emailing hello@magicalillusions.shop with your removal request.

We will cease all marketing communications within 24 hours and permanently remove your number from active lists.

3.4 WhatsApp Data Handling

• Phone numbers and message data are stored securely on compliant servers.
• We do not sell, rent, or share WhatsApp contact information with third parties for their marketing.
• Message content is processed only to provide you with requested services.
• We comply with all WhatsApp Business Messaging guidelines and approved use cases.

3.5 Meta's Privacy Policy

WhatsApp is operated by Meta Platforms, Inc. When you interact with us via WhatsApp, WhatsApp's Privacy Policy also applies to message metadata. We encourage you to review it.

04 How We Use Your Information

• To respond to enquiries and deliver our marketing services.
• To send marketing communications via opted-in channels.
• To manage campaigns on behalf of our clients.
• To improve our website and services based on usage analytics.
• To send invoices, updates, and essential account communications.
• To comply with legal obligations and prevent fraud.

05 Legal Basis for Processing

• Consent: You have given explicit consent (e.g., marketing opt-in).
• Contract: Processing is necessary to perform a service agreement.
• Legitimate Interests: Improving our services or preventing fraud.
• Legal Obligation: Required by applicable law.

06 Data Sharing & Third Parties

• Service Providers: Analytics, hosting, CRM, WhatsApp API, and email platforms — all bound by data processing agreements.
• Meta Platforms: Message metadata is processed by Meta as the platform operator when using WhatsApp.
• Legal Requirements: Where required by law or governmental authority.
• Business Transfers: In a merger or acquisition, subject to confidentiality obligations.

We do not sell, trade, or rent your personal information for third-party marketing.

07 Data Retention

• Client Data: Retained for the duration of contract + 3 years for legal records.
• WhatsApp Communications: Message logs retained up to 12 months unless deletion is requested.
• Website Analytics: Aggregated data retained up to 24 months.
• Opt-In Records: Consent records maintained for the full communication period + 2 years.

After these periods, data is securely deleted or anonymised.

08 Your Rights

You may have the following rights over your personal data:

• Access: Request a copy of data we hold about you.
• Rectification: Correct inaccurate or incomplete data.
• Erasure: Request deletion of your personal data.
• Restriction: Limit how we use your data.
• Portability: Receive a machine-readable copy of your data.
• Objection: Object to processing for direct marketing or legitimate interests.
• Withdraw Consent: Revoke consent at any time without affecting earlier processing.

Contact us at hello@magicalillusions.shop. We will respond within 30 days.

09 Cookies & Tracking

• Essential Cookies: Required for the website to function.
• Analytics Cookies: Understand site usage (e.g., Google Analytics).
• Marketing Cookies: Track ad conversions (e.g., Meta Pixel, Google Ads tag).

You can manage or disable cookies through your browser settings.

10 Data Security

We use SSL/TLS encryption, access controls, and encrypted storage to protect your data. While we apply best practices, no internet transmission is 100% secure.

11 Changes to This Policy

We may update this Privacy Policy periodically. The "Last Updated" date will reflect the newest version. Significant changes will be communicated via email or WhatsApp.

12 Contact Us